A new study released by the National Association of Realtors (yes this is an American study) but I think there is likely some parrallels to Canada. If anything the numbers may be more skewed as we have a higher number of people per capita on-line then the US does.
Anyway of all home buyers in 2008 87% used the internet to search for a home, this is up frm 84% in 2007.
As a Realtor it is vitally important to use the internet to market homes. I would recommend expanding your marketing to social media sites like facebook, and twitter as well as probably the ever powerful Craiglist.
Why Craigslist? Well, it has 20 billion page views per month, 50 million UNIQUE visitors per month, which makes it the 7th most visited site on the internet.
You are probably saying, I don’t want to show my home to 50 million people around the world, which of course I understand, but Craigslist is in 570 cities (including all major ones in Canada). It is incredibly powerful. Oh by the way did I mention it was free?
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